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Social media management

DPA helps businesses plan, produce and manage social media content that explains what they offer. We bring the topics, visual presentation, publishing schedule and communication responsibilities into one agreed scope. The aim is a manageable content process that gives your audience useful, consistent information.

A content plan your business can sustain

We begin with your existing accounts, customers’ questions and available materials. Product explanations, service details and genuine work examples can each have a place in the plan. Platform choice follows the audience and the content you can maintain, rather than a requirement to publish everywhere.

  • Topics and formats matched to the purpose of each post.
  • Visual and written content aligned with your brand.
  • A publishing plan with clear approval responsibilities.
  • An agreed approach to comments, messages and questions requiring your team.

Keep information current and evaluate its use

Your team provides accurate product, service and business information. We agree how changes reach the content team, who approves publication and when a customer question should be passed back to you. The working language and communication arrangements are established during the first discussion.

Reviewing social content means looking beyond follower totals. Relevant questions, profile activity and interactions can help identify what your audience finds useful. Paid Facebook or Instagram campaigns are a separate service: advertising spend, campaign management and any extra production are defined separately in the proposal.

Relevant work

Frequently asked questions

Do we need to be on every social platform?

No. We choose a sustainable scope around your audience, priorities and available content. Additional platforms can be evaluated when there is a clear purpose.

Who answers customer questions?

Responsibilities are agreed at the start. The plan specifies which interactions can be handled within the service and which need information or action from your team.

Tell us about your business

Share your website, target market and preferred language. Let’s agree on the right scope for your business.